Diane Kline


Diane Kline is Executive Director of CharacterPlus (a resource of EducationPlus), which is committed to building strong school communities where students feel valued and succeed. Since it was created in 1988, CharacterPlus has helped educators instill positive character traits in students – such as responsibility and respect – by teaching these values throughout the curriculum and in every aspect of school life. When character development is effectively integrated, schools are transformed, academic performance increases and disciplinary actions decrease.

Previously, Kline was the marketing director for the St. Louis Regional Arts Commission (RAC), the largest funder of the arts in the region. She was responsible for fund raising and grant writing as well as developing collaborative marketing strategies for hundreds of cultural organizations. Under her leadership, RAC created ArtsZipper.com, the cultural calendar of the St. Louis region, and developed DART, the Database of the Arts, a collaborative direct marketing effort which has resulted in more than $2 million of increased sales of tickets and cultural institution memberships.

During her career in marketing communications, Kline has experienced the diverse sides of the profession, working as a writer/producer for KTVI-TV, as an account director at Edelman Public Relations, a writer/editor at the Los Angeles Herald Examiner and promotions director at American Express Incentive Services.

Named the Nonprofit Professional of the Year in 2011 by the Community Service Public Relations Council of St. Louis, she also has been nominated for a national Emmy Award and has won three regional Emmy Awards. She has received a Bronze Quill Award from the International Association of Business Communicators; and the education initiative she led at KTVI-TV was awarded the Missouri Broadcasters Association Award in Public Service Announcements and the Missouri National Education Association Horace Mann Award. She is columnist for the St. Louis Post-Dispatch and is the co-author of three books on agritourism marketing, including “Fresh Grown Publicity.” Kline earned a Bachelor of Journalism from the University of Missouri at Columbia, where she was a member of Mortar Board.

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